Big Pharma Lines Pockets of Groups Opposing Medicare Changes

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By Sydney Lupkin, Victoria Knight and Elizabeth Lucas | Kaiser Health News Dozens of patient advocacy groups, like the Bonnie J. Addario Lung Cancer Foundation and the National Coalition for Cancer Survivorship, recently appeared in national advertisements objecting to a Trump administration proposal that could limit drugs covered by Medicare providers. But a Kaiser Health […]

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Amazon Live is the retailers latest effort to take on QVC with live-streamed video

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Amazon is taking on QVC with the launch of Amazon Live, which features live-streamed video shows from Amazon talent as well as those from brands that broadcast their own live streams through a new app, Amazon Live Creator. On the live shows, hosts talk about and demonstrate products available for sale on Amazon, much like they do on QVC. […]

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New Yorks CaseAgainst Trump May Be Prophetic

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The report released by the inspector general of the Federal Bureau of Investigation on Thursday painted a vivid picture of the past. It shows that in 2016, James Comey, then the FBI director, inexcusably broke the rules in advertising his department’s investigation into Hillary Clinton while simultaneously following the rules in keeping its investigation of Donald […]

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Starbucks Pumps the Brakes in Its Home Market

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Americans' long-running joke about a Starbucks on every corner may be nearing its end. The coffee behemoth is retrenching in its home market as it contends with sales growth that Chief Executive Officer Kevin Johnson acknowledges isn’t fast enough. The cafe chain Source: Company data, Bloomberg Note: Data is for fiscal quarters Although business abroad has […]

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Marcus, Casper, Oscar: Why StartupsAre Obsessed With Human Names

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“A person’s name is to him or her the sweetest and most important sound in any language.” Though Dale Carnegie was talking about nurturing relationships, a lot of startups these days are incorporating his observation into branding strategy. They are naming themselves after people.  Over the past few years, a crowd of new companies has emerged across […]

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Burger King just showed how valuable Instagram stories are for brands

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More burgers, more money, more grams.Image: lola & Sarah There are two plausible reactions to a new Instagram campaign from Burger King. The first: Dope, burgers!  The second: Dang, brands are about to clog up my Stories feed. SEE ALSO: Don’t forget: Instagram is creepy, too Spanish Burger King used Instagram Stories’ polling feature to […]

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Under Fire and Losing Trust, Facebook Plays the Victim

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Facebook Inc.’s growth was good for the world. Sheryl Sandberg, their chief operating officer, had preached the importance of openness. Neither appeared in the cafeteria on Tuesday. Instead, the company sent a lawyer. The context: Reports in the  and thethe previous weekend that Cambridge Analytica, the political consulting firm that advised President Trump’s electoral campaign on digital […]

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Facebook Plunges as Pressure Mounts on Zuckerberg Over Data

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Demands follow report that Cambridge Analytica violated rules Lawmakers seek more than ‘false reassurance’ on data safety Mark Zuckerberg to appear before lawmakers to explain how U.K.-based Cambridge Analytica, the data-analysis firm that helped Donald Trump win the U.S. presidency, was able to harvest the personal information. Facebook has already testified about how its platform […]

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How Trump Conquered FacebookWithout Russian Ads

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It’s not every day that a former work colleague gets retweeted by the president of the United States. Last Friday, Rob Goldman, a vice president inside Facebook’s Ads team, rather ill-advisedly published a series of tweets that seemed to confirm the Trump administration’s allegations regarding the recent indictments of 13 Russian nationals by Special Counsel […]

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